Most businesses have had to adjust their digital strategy in the face of聽the global pandemic, and consumers have altered their behaviors too. Businesses have had to rethink what customer loyalty really means in this new reality, and have had to learn to聽engage with customers as a digital-first business.
Delivering the experiences that customers crave requires an understanding of:
- Why loyalty is more than just a points-based program, especially now
- What to expect as we recover from the global pandemic, and how consumer behavior will be changed forever
- How your business can thrive by unifying online and offline data to drive experiences